Phase 4: Advanced setup
Social Media setup:
- Check if the customers are already available online and on which platforms? Use appropriate social media platform and create accounts on them. Feed target audience with the latest updates about the business and keep them engaging.
- Make use of viral memes (if suitable) or any other trending topic that will resonate with the audience.
Paid Ads setup:
- Start advertising online using Google Adwords, Facebook, Twitter, Instagram, Pinterest etc. One should have a well thought out strategy for paid ads and online advertisements to achieve Online Business Growth. More importantly, ads also help you retain users / buyers / customers using retargeting.
Google Ads:
It gives host of features to target customer in multiple ways. Target customers using highly relevant keywords to the business. Place call buttons, location information, brand features on the ad itself which takes the business a step closer to the potential customers. Add site-link extensions, links to specific parts of the website, additional text and more. Make good use of Google ads extensions to improve Google Adwords’ performance.
Google offers you multiple free tools that can help build products online, manage them, track their performance – Google Search console, Google Analytics, Google Merchant center.